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“CBS Not Happy With Dante’s Inferno Super Bowl Commercial”

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Fucking EA was able to afford commercial time during the Superbowl for their upcoming game Dante’s Inferno. But CBS was not happy and demanded some edit from the clip. The reason? Read on. [via Kotaku]

As with many of the game’s tactless marketing stunts, EA’s big Super Bowl trailer for Dante’s Inferno has run into a problem: broadcaster CBS has demanded edits to the commercial.

Not for the dark, mature tone of the ad, nor the graphic scenes of violence which punctuate the clip; it’s because of the tagline used at the end: “Go To Hell”. That was a bridge too far for the TV network, so EA has had to change the final line of the clip to “Hell Awaits” instead.

You can watch the clip as it was intended to air below.

Vodpod videos no longer available.


Written by Brando P

February 2, 2010 at 9:35 AM

Posted in Games, Random News

Tagged with , , ,

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